If you manage a marketplace, you want your potential customers to find you and your products easily. Sure enough, if you attract more visitors, you have more opportunities to sell and therefore increase your revenues.
This is basically the reason why you cannot ignore SEO on the product pages of your marketplace.
What is SEO?
SEO stands for Search Engine Optimization. It is the the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine (for example, Google or Bing.)
When a website has a good ranking, it increases its organic (free) traffic. The reason is easy: when customers need a product or a service, they look for answers on search engines and they usually click on the first results they see.
Google handles 2 trillion searches per year. It goes without saying that a good SEO strategy can help you to generate more visitors and therefore more leads.
SEO is different from SEM (Search Engine Marketing). These terms may sound similar, but they refer to two completely different practises. As mentioned above, SEO is the process of optimizing websites to make them reach a high position in the results of a search engine (for example, Google or Bing.) SEM, on the other hand, is the process of gaining traffic by purchasing ads on search engines.
SEO & Product Pages
There are two kinds of factors that influence the ranking of a website on a search engine: on-page and off-page factors.
Off-page factors are elements that contribute to the ranking of your website, but are a bit difficult to influence. Off-page factors include social sharings and backlinks (links to your website.)
On-page factors are elements of your website that you can influence. These elements include technical aspects of your site such as the structure of the website, the site speed and the content of the page.
As seen above, the quality of the content on your product page and its technical structure have a strong impact on the SEO of your marketplace. This is why your vendors need to add good descriptions and pictures of the applications during their product configuration.
You may think that if a vendor does not provide a good, original description of the service that will “only” affect the sales of his software. Well, that is wrong: in the long run it will affect the SEO of your marketplace and therefore the sales of all of your products.
How product pages are SEO optimized in the Cloudesire marketplace
At Cloudesire, we are aware of the importance of SEO for your business. That is why each page on the marketplace is designed to be SEO optimized.
For example, when a potential user looks for a product on a search engine, we provide information such as:
-name of the application
This means that as long as you add quality content to your product pages, your products will be easy to find and you will attract more potential customers.
Take a look at this video to see how a product is displayed on search engines.
Do you want to learn more about SEO optimization in the Cloudesire marketplace?